by Erwan & Ronan Bouroullec for Samsung
SERIF TV moves away from the logic of ultra thin screens. Its presence is like an object; you can turn around and manipulate it. It can stand anywhere – even on the floor using the legs.
In profile, SERIF TV forms a clear capital ‘I’ shape, its slim body broadening to form a flat surface like a small shelf at the top.
Most of the time, design is not about inventing functions but making them simple and accessible. The Bouroullec brothers adopted this approach when re-designing the existing Samsung TV software, to create a bespoke user interface and remote control.
More information here
Legs included for SerifTV and Serif TV small.
Serif TV: 40 tum, h 93/56 cm, w 93 cm, d 18 cm. White or Midnight blue. Price 14 990 sek
Serif TV Medium: 32 tum, h 77/45 cm, w 73 cm, d 14 cm. White, Midnight blue or Red. Price 9 990 sek
ORDER YOUR SERIF TV here: http://www.samsung.com/global/seriftv/se/buy.html
Insert the code: Asplund in the "butiks-ID" section and you will get premium service and premium delivery.
is currently backordered. You may still purchase it now but it won't ship until it becomes available again.